Lumed

The project was born from the collaboration with Lumed S.r.l., an Italian SME of reference in the cardiopulmonary diagnostics sector, committed to a continuous process of innovation and the development of advanced technological solutions. Lumed’s main objective was to renew its website, not only by improving its aesthetic appearance, but also by optimising the user experience. The site had to become more intuitive, facilitating access to information and ensuring smooth navigation. In addition, it was necessary to adapt to the WCAG accessibility standards, to ensure complete usability for all users without distinction.

The medical device industry is characterised by a high degree of complexity, due to both the variety of stakeholders involved and the strict regulations governing the market. Designing a website for a company operating in this field required a focus on clarity of information and usability, to ensure an intuitive experience that complies with industry standards.

The old site had several critical issues:

• A dispersive navigation.
• Unclear categorisation of product lines and overly dense descriptions, which made it difficult to access essential information.
• The visual interface was aseptic and without a distinctive brand identity, with accessibility problems that compromised usability.

Lumed’s new website represents a significant step forward in terms of usability, accessibility and visual identity. Critical issues previously identified have been resolved through intuitive navigation, a simplified structure and clear categorisation of product lines, allowing users to find information quickly and effectively.

Visually, the design has been completely revamped to ensure a clear, modern and professional interface, reinforcing the brand identity and conveying reliability and innovation. In addition, the adaptation to WCAG accessibility standards ensures an inclusive experience for all users, improving the usability of the site on different devices.

Thanks to this intervention, the site not only meets current industry standards, but is also an effective communication tool for Lumed, enhancing the brand and simplifying interaction with its customers and partners.